The Nutra Holdings Story

From Humble Beginnings to Global Impact

Nutra Holdings was formed in 2014 with the vision to create a platform for fueling peak human performance, one product at a time. Our ambition is simple: to build the highest quality active nutrition portfolio in the world. Our flagship brand Jacked Factory launched in 2015 to disrupt a market that at the time was filled with under-dosed, over-priced, ineffective sports nutrition products. Over the years we have expanded our brand holdings while staying true to our core principles. Nutra Holdings has grown to 3 brands, hundreds of skus, and millions of customers, as we continue to fulfill our mission of building an industry-leading sports nutrition platform while staying true to our roots.

For us, this is just the beginning.

Our goal is to establish Nutra Holdings as the world’s preeminent sports nutrition platform. Our brands go beyond just industry-leading products. We believe deeply that by maintaining a strong connection with our customers and helping them at all steps along their journey, we will build brands that truly change lives.