WHO WE ARE

Our brands develop products grounded in science and quality that form the foundation for trust and effectiveness for the end user. At Nutra Holdings, we stay committed to creating the best and doing our best for the people who buy our products - fueling high performance, and impacting health for the world around us.

Our Story

Our Beginning

Founded in 2015, our flagship brand, Jacked Factory, rapidly scaled to become one of the industry’s fastest-growing sports nutrition brands. By delivering high-quality, affordable supplements, Jacked Factory challenged conventional expectations and set a new standard in the market.

Acquisition of Transparent Labs

With the strategic acquisition of Transparent Labs in early 2020, Nutra Holdings evolved into a multi-brand organization. This expansion enabled us to serve a broader global customer base while remaining firmly aligned with our core values and commitment to excellence.

Our Growth

Today, Transparent Labs stands as one of the leading sports nutrition brands in the United States and the market leader in all-natural sports nutrition. Jacked Factory continues to lead on major e-commerce platforms, including Amazon, and is the #1 selling creatine brand in Canada. Across all brands, we are united by a commitment to premium-quality products, clean formulations, and a continued drive to challenge the status quo within the health and wellness industry.

Leadership Team

John Williams
CEO

John leads the overall strategy for Nutra and oversees everything from marketing to product development and acquisitions. He’s passionate about building brands and talent from the ground up, and fostering an energized company culture. John has been recognized for his entrepreneurial leadership, including being named EY Entrepreneur of the Year for Atlantic Canada in 2021 and being inducted into the Newfoundland & Labrador Junior Achievement Business Hall of Fame.

Kate Boland
COO

Kate is a seasoned professional who has been an integral part of Nutra Holdings since 2018, joining as one of its pioneering members, being employee number 6. With a strong educational background, Kate holds an MBA and Commerce degree from Memorial University. Her expertise lies in fostering employee development, negotiation, and problem solving, contributing significantly to the growth and success of Nutra Holdings. Kate's passion for the health and wellness industry drives her dedication to cultivating talent and driving business forward. Through her leadership, Kate continues to make a lasting impact in the industry.

Lisa Wheeler
CFO

Lisa is a CPA (Chartered Professional Accountant) and has 20+ years experience of advanced leadership. She oversees accounting and finance, ensuring that every financial endeavor finds its sweet spot between daring and diligence. As Nutra advances along its journey, Lisa ensures financial empowerment to support growth strategies.

Ready to make
an impact?

Join our team and be part of a community that’s dedicated to making a difference in the lives of health and wellness enthusiasts worldwide.

unified Culture

goal-oriented teamwork
personal & professional growth
Pursuing excellence & innovation
Embracing passion & integrity
Inspiring self-improvement

Competitive Benefits

In-Office Fitness Studio
COMPLIMENTARY PRODUCTS
HEALTH & DENTAL INSURANCE
PAID VACATION TIME
EMPLOYEE AND FAMILY ASSISTANCE
HEALTHY LIVING ACCOUNT
GROUP RRSP & EMPLOYER MATCHING

Ready to make
an impact?

Join our team and be part of a community that’s dedicated to making a difference in the lives of health and wellness enthusiasts worldwide.

unified Culture

goal-oriented teamwork
personal & professional growth
Pursuing excellence & innovation
Embracing passion & integrity
Inspiring self-improvement

Competitive Benefits

In-Office Fitness Studio
COMPLIMENTARY PRODUCTS
HEALTH & DENTAL INSURANCE
PAID VACATION TIME
EMPLOYEE AND FAMILY ASSISTANCE
HEALTHY LIVING ACCOUNT
GROUP RRSP & EMPLOYER MATCHING