John Williams - Team Member

John Williams

Founder and Chief Executive Officer (CEO)

Being an avid gym-goer, competitive powerlifter, and supplement consumer himself, John grew tired of formulas that fell short of expectations and never seemed to have ingredients and doses that correlated with empirical evidence. He started by filling a gap in the market with two clinically-dosed, naturally sweetened and flavored products — Altius™ and PowerBuild™— under the Jacked Factory brand. At the time, these products were the first two all-natural, clinically dosed sports nutrition supplements available on the market. These products instantly started to gain an organic following and appreciation from fitness enthusiasts looking for a clean product set that still packed a punch. John knew he was on the right track, but he couldn’t fulfill the scale he had in mind with just a couple of products. Thus, Jacked Factory underwent multiple significant pivots, unlocking rapid growth on direct to consumer channels. With the acquisition of Transparent Labs, Nutra Holdings was born.

Fast forward to now, John guides the Nutra Holdings team and oversees everything from marketing to product development and financing. In his spare time, you can find him mountain biking, playing with his german shepherd, pumping some iron, or avidly looking for high-protein snacks around the office.