Founder and Chief Executive Officer (CEO)
Being an avid gym-goer, competitive powerlifter, and supplement consumer himself, John grew tired of formulas that fell short of expectations and never seemed to have doses that correlated with empirical evidence. He started by launching two clinically-dosed products — Altius™ and PowerBuild™— under the Jacked Factory brand. As time evolved, these supplements started to gain appreciation and fanfare from serious athletes, bodybuilders, powerlifters, and fitness enthusiasts alike. John knew he was on the right track, but he couldn’t fulfill the comprehensive brand vision he had in mind without a team. Thus, Nutra Holdings was born. Fast forward to now where John guides the Nutra Holdings team and oversees everything from marketing to product development and financing. In his spare time, you can find him mountain biking, playing with his german shepherd, pumping some iron, or avidly looking for high-protein snacks around the office.